Case Studies
Brand development
Our House - AluK
Solidifying AluK’s position within the UK fenestration market as the only systems house that didn’t have to outsource any of its operations. Controlling the full end-to-end customer journey.
We Go Above - Whitesales
Whitesales, a prominent supplier of rooflights for trade and commercial projects, has long been recognised as a trusted name within the specialized roofing industry. However, its brand visibility in the broader construction sector remained limited, presenting an opportunity for growth and expansion.
In 2023, Whitesales launched the "We Go Above" campaign, a strategic initiative designed to showcase the company's unique value proposition and commitment to superior customer service. The campaign highlighted not only the quality of Whitesales’ products but also the comprehensive support services it provided to its clients. By positioning itself as a customer-centric brand, Whitesales aimed to drive lead generation and establish credibility within the broader construction and fenestration industries.
Campaigns
Leading the way - AluK
AluK, a leader in innovative aluminium window and door solutions, sought to elevate its presence in a competitive market experiencing a shift in fabrication trends. Between 2017 and 2019, the aluminium industry saw a notable rise in UPVC fabricators diversifying their portfolios to include aluminium. Recognising this emerging opportunity, AluK strategically positioned itself as the go-to provider in the aluminium sector.
“Sioned’s strategic approach completely transformed how AluK engaged with fabricators. She refined our messaging and helped to reach new audiences. The business saw tangible results in both brand recognition and revenue growth."— Russell Yates , Managing Director
Refined to Redefine - AluK
When it came to relaunching AluK’s premium folding door we knew we had to make an impact. One that set us apart from the usual sea of sameness often found in a highly competitive market. The campaign covered both digital media and print media including this cutting edge video to launch with.
The sky’s the limit - Whitesales
When Whitesales wanted to create a new roof lantern, not only did this involve a lot of NPD but it also lead to a whole naming project, of which the sky.vu was born. And to take this to market we wanted to show the instant impact that daylight solutions can bring to our homes and spaces.
Events
Experts in Aluminium - AluK
2017 saw AluK’s first visit to the FitShow as an exhibitor and we wanted to launch with a bang! Along side our cutting edge products we also had a dedicated ‘experts zone’ where all the industry came together to discuss a wide range of topics relevant to not only our customers but to the industry as a whole.
Leading the way - AluK
To coincide with our above the line campaign, we decided to use the FitShow 2019 as the perfect crescendo and bring the industry together. That year all roads led to Birmingham and a fantastic few days of celebration which saw us turn 25 years old in the UK.
We go above - Whitesales
Taking Whitesales to their first FitShow was no easy task. They were up against some tough competition in an already tough market. So rather than create another product stand, we chose to create an exclusive bar area complete with a funk and soul DJ and live Saxophonist. Much networking and dancing was done!
