In today’s competitive and tough market, thriving in the fenestration industry feels much like playing an intense game of chess. The current climate is challenging, it is a consistent message we hear, whether at networking events or through our trade media: business is tough, the market is stagnant at best, and quotes are taking longer to convert, if at all. Gone are the days of effortless orders; now, it’s about fighting for every win.
In challenging times, the queen of your business should be communication. Investing in marketing and consistent customer communications isn’t just important—it’s essential.
Every chess master knows the rook is a force to be reckoned with. In business, that’s your intelligence—your data. When you know your numbers, you can make strategic moves with confidence.
The bishop symbolises your strategy.
Your sales function is your knight—nimble, flexible, and ready to leap over obstacles.
No chess match is won without pawns, and no business succeeds without its team.
Exhibitions can be expensive - make sure you work your investment to the max!
If your market is crowded, get creative!
