Marketing consultancy that makes business sense
Every business is different. Some need a fresh perspective on their marketing. Others need a clear strategy or experienced support to help keep everything moving in the right direction.
Whatever the challenge, my starting point is always the same. Understand the business, what it's trying to achieve and how marketing can help get it there.
I provide independent, commercially focused marketing consultancy, helping businesses make better decisions, get more from their marketing investment and focus on the things that will make a difference.
Marketing Audits and Reviews
Is your marketing working as hard as it should?
It's easy to get caught up in the day-to-day marketing activity without taking the time to look at the bigger picture.
You might be investing in a website, SEO, social media, PR, advertising or a combination of them all. But is everything working together? Are you reaching the right customers? And is your investment delivering what your business actually needs?
I take an independent look at your existing marketing activity, investment and performance to understand what's working, what isn't and where opportunities might be missed.
It's not about finding fault or recommending change for the sake of it. It's about identifying what could be done differently to make your marketing more effective.
You'll come away with an independent perspective and practical recommendations to help you decide what happens next.
Marketing strategy and planning
A clear plan, built around your business objectives.
Good marketing isn't about doing more. It's about doing the right things.
I work with businesses to develop practical marketing strategies that bring together their commercial objectives, target customers, market opportunities and available budgets.
Whether you're looking to generate more enquiries, reach new customers, improve your market position or make better use of your existing resources, I'll help you identify where to focus your efforts.
The result is a clear marketing plan with agreed priorities, budgets, responsibilities and ways to measure success.
And importantly, a plan that can actually be delivered.
Ongoing marketing consultancy
Experienced marketing support, without the full-time commitment.
Not every business needs or can justify a full-time Marketing Director. But that doesn't mean they wouldn't benefit from having someone experienced helping to steer their marketing.
I provide flexible, ongoing marketing consultancy, working alongside business owners, directors, internal teams and external agencies.
That might involve overseeing the delivery of a marketing strategy, reviewing performance, managing agencies and suppliers, supporting your team or simply providing an independent sounding board when important decisions need to be made.
I don't try to be the expert in every marketing discipline. Where specialist support is needed, I work with the right people and help ensure everyone is working towards the same objectives.
My role is to bring direction, experience and accountability, making sure your marketing stays focused on supporting the business.
Support can be arranged around what you need, whether that's regular weekly involvement or periodic strategic reviews.