It is important as a business owner to be clear about what you want to achieve from your marketing. All too often, businesses try and recruit for marketeers with responsibilities and tasks that are simply too much for one person and then get frustrated that the outcomes are inevitably limited.

Ask yourself then, what does marketing success mean for you? And be clear about what you need in your business to drive success.

Do you need a strategist and planner? Someone who can shape the direction of your business and build and execute effective plans? Or do you need a Product Manager, someone who can manage your product portfolio, review the market, identify new trends and ensure commercial success with margins? Or would you benefit most from a Communications Manager who is an expert on delivering your messages effectively to both new and existing customers?