Being committed to marketing is the key to success. Being committed means not giving up when you don’t get instant results within the first few days or weeks of new activity. Marketing does take time, and being consistent will bring results. But this is not to say that reviewing results and testing activities shouldn’t happen regularly, it simply means that you must commit to your brand and give your marketing time to work. Looking at the fenestration industry as an example, those big, successful brands have all started out from somewhere and have continuously invested into its marketing. Now, I’m not suggesting that your goals are to be as big as some of those main brands, success can mean something else for you, but please, if anything, invest into it and be 100% committed.